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EVENTS
UPCOMING EVENTS
Hummel - Creating a Sustainable Brand Succes in the Ultra-Competitive Chinese Market
Date: June 18, 2024
Event: Webinar
Time: 9:00 am -10:00 am (DK) / 15:00 – 16:00 (CN)
Join us at this webinar to experience the fascinating story of how Hummel, one of the most iconic Danish fashion brands, managed to break through in the Chinese market and achieve strong growth while being true to its original brand DNA. Bjørn Karlsen, brand director at Leaf Digital and one of the main driving forces behind hummel’s success, will take you along on the journey from wrestling with distributor management, creating a relatable and authentic local brand image, running social and e-com channels to the all-important localized content production.
The webinar will also dig into the crucial question of how to create and support a long-lasting brand cycle in China, which is proving elusive for so many brands.
Click here to register (for DCBF, DCCC and DCCHK members only).
Speaker
Bjørn Ingwar Karlsen, Brand lead & partner at Leaf Digital
Bjørn Ingwar Karlsen has lived and worked in China for 15 years driving commercial success for Danish brands in the market. With a background that stretches across most aspects of working with branding in China, Bjørn has unique insights on how to run a foreign brand in China and avoid the many potential pitfalls. Currently, Bjørn is a partner at the Shanghai-Aarhus based digital agency Leaf Digital, where he is making sure clients are always on top of the developments in China’s fast-changing SoMe and e-commerce landscapes.
China's Greater Bay Area - Business Opportunities for Danish Companies
Date: June 26, 2024
Event: Webinar
Time: 9:00 am -10:30 am (DK) / 15:00 – 16:30 (CN)
The economic potential in China's Greater Bay Area (GBA) is immense, with its rapidly growing GDP surpassing 13 trillion yuan, a dynamic consumer market of 86 million people, and strategic infrastructure enhancements fostering a conducive environment for foreign companies.
Join us at this webinar, where we in collaboration with experts with extensive experience from the region, explore how financial sector openness and simplified market access in China's Greater Bay Area unlock business opportunities - Featuring insights from the case company: Lundbeck.
Click here to register (for DCBF, DCCC and DCCHK members only).
The Business Environment in the Greater Bay Area
The Guangdong - Hong Kong - Macao Greater Bay Area, also simply known as the Greater Bay Area (GBA), is a megalopolis with the largest and most populated urban area among the four largest bay areas in the world. It consists of nine cities in China's Guangdong Province, being Guangzhou, Shenzhen, Dongguan, Foshan, Zhongshan, Zhuhai, Huizhou, Jiangmen & Zhaoqing, as well as the two special administrative regions, Hong Kong and Macao. The total population is 86 million people, or 5% of China's total, and is expected to rach 100 million by 2030. Since the announcement of the outline GBA development plan in 2019, the total GDP of the area has surpassed 13 trillion yuan. Already today, GBA is not only a huge and dynamic consumer market, but also a critical export hub accounting 37 % of China's exports. The GBA infrastructure includes five international airports, advanced high-speed railway connections, and three of the World's top ten container ports.
In December 2023, China revealed a three-year action plan for the GBA focusing on increasing openness in Mainland China's financial sector with the intention of enhancing the market environment in the GBA. The plan envisions simplified market entry procedures and institutional barrier elimination in order to reduce costs and promote a sound ecosystem for business and intends to ease regulatory standards potentially boosting the attractiveness of the GBA for foreign enterprises.
While the regulations and integration of the area are only starting to take shape these years, the GBA is envisioned by Chinese Government planners to become an integrated economic area by 2035.
Agenda:
- 09:00-09:05 - Welcome Remarks & Introduction
by Hans Henrik Pontoppidan, Secretary General of DCBF
- 09:05-09:20 - Welcome Remarks on Danish Business in the Greater Bay Area
by Søren Bindesbøll, Consul General at the Royal Danish Consulate in Guangzhou
- 09:20-09:35 - Overview of China’s Greater Bay Area
by Professor XU Lihe, Associate Dean of GBA Institute, Guangdong University of Foreign Studies (GDUFS)
- 09:35-09:50 - China’s Global Rise: Trajectories, Opportunities and Challenges
by Professor LI Xing, Professor Emeritus Aalborg University, Guangdong Institute for International Strategies (GIIS)
- 09:50-10:05 - Company Case: How Lundbeck makes use of the GBA Opportunities
by Minglei Zhu, Vice President for Government Affairs & Market Access, Lundbeck China
- 10:05-10:30 - Q&A and Closing Remarks
Speakers
- Søren Bindesbøll, Consul General of the Royal Danish Consulate in Guangzhou,
- Professor XU Lihe, associate dean of GBA Institute, Guangdong University of Foreign Studies (GDUFS)
- Professor LI Xing, professor emeritus Aalborg University, Guangdong Institute for International Strategies (GIIS)
- Minglei Zhu, Vice President for Government Affairs & Market Access, Lundbeck China
Click here to register (for DCBF, DCCC and DCCHK members only).
Please contact info@dcbf.dk if you have any questions.
Back
Hummel - Creating a Sustainable Brand Succes in the Ultra-Competitive Chinese Market
Date: June 18, 2024
Event: Webinar
Time: 9:00 am -10:00 am (DK) / 15:00 – 16:00 (CN)
Join us at this webinar to experience the fascinating story of how Hummel, one of the most iconic Danish fashion brands, managed to break through in the Chinese market and achieve strong growth while being true to its original brand DNA. Bjørn Karlsen, brand director at Leaf Digital and one of the main driving forces behind hummel’s success, will take you along on the journey from wrestling with distributor management, creating a relatable and authentic local brand image, running social and e-com channels to the all-important localized content production.
The webinar will also dig into the crucial question of how to create and support a long-lasting brand cycle in China, which is proving elusive for so many brands.
Click here to register (for DCBF, DCCC and DCCHK members only).
Speaker
Bjørn Ingwar Karlsen, Brand lead & partner at Leaf Digital
Bjørn Ingwar Karlsen has lived and worked in China for 15 years driving commercial success for Danish brands in the market. With a background that stretches across most aspects of working with branding in China, Bjørn has unique insights on how to run a foreign brand in China and avoid the many potential pitfalls. Currently, Bjørn is a partner at the Shanghai-Aarhus based digital agency Leaf Digital, where he is making sure clients are always on top of the developments in China’s fast-changing SoMe and e-commerce landscapes.
Back
China's Greater Bay Area - Business Opportunities for Danish Companies
Date: June 26, 2024
Event: Webinar
Time: 9:00 am -10:30 am (DK) / 15:00 – 16:30 (CN)
The economic potential in China's Greater Bay Area (GBA) is immense, with its rapidly growing GDP surpassing 13 trillion yuan, a dynamic consumer market of 86 million people, and strategic infrastructure enhancements fostering a conducive environment for foreign companies.
Join us at this webinar, where we in collaboration with experts with extensive experience from the region, explore how financial sector openness and simplified market access in China's Greater Bay Area unlock business opportunities - Featuring insights from the case company: Lundbeck.
Click here to register (for DCBF, DCCC and DCCHK members only).
The Business Environment in the Greater Bay Area
The Guangdong - Hong Kong - Macao Greater Bay Area, also simply known as the Greater Bay Area (GBA), is a megalopolis with the largest and most populated urban area among the four largest bay areas in the world. It consists of nine cities in China's Guangdong Province, being Guangzhou, Shenzhen, Dongguan, Foshan, Zhongshan, Zhuhai, Huizhou, Jiangmen & Zhaoqing, as well as the two special administrative regions, Hong Kong and Macao. The total population is 86 million people, or 5% of China's total, and is expected to rach 100 million by 2030. Since the announcement of the outline GBA development plan in 2019, the total GDP of the area has surpassed 13 trillion yuan. Already today, GBA is not only a huge and dynamic consumer market, but also a critical export hub accounting 37 % of China's exports. The GBA infrastructure includes five international airports, advanced high-speed railway connections, and three of the World's top ten container ports.
In December 2023, China revealed a three-year action plan for the GBA focusing on increasing openness in Mainland China's financial sector with the intention of enhancing the market environment in the GBA. The plan envisions simplified market entry procedures and institutional barrier elimination in order to reduce costs and promote a sound ecosystem for business and intends to ease regulatory standards potentially boosting the attractiveness of the GBA for foreign enterprises.
While the regulations and integration of the area are only starting to take shape these years, the GBA is envisioned by Chinese Government planners to become an integrated economic area by 2035.
Agenda:
- 09:00-09:05 - Welcome Remarks & Introduction
by Hans Henrik Pontoppidan, Secretary General of DCBF
- 09:05-09:20 - Welcome Remarks on Danish Business in the Greater Bay Area
by Søren Bindesbøll, Consul General at the Royal Danish Consulate in Guangzhou
- 09:20-09:35 - Overview of China’s Greater Bay Area
by Professor XU Lihe, Associate Dean of GBA Institute, Guangdong University of Foreign Studies (GDUFS)
- 09:35-09:50 - China’s Global Rise: Trajectories, Opportunities and Challenges
by Professor LI Xing, Professor Emeritus Aalborg University, Guangdong Institute for International Strategies (GIIS)
- 09:50-10:05 - Company Case: How Lundbeck makes use of the GBA Opportunities
by Minglei Zhu, Vice President for Government Affairs & Market Access, Lundbeck China
- 10:05-10:30 - Q&A and Closing Remarks
Speakers
- Søren Bindesbøll, Consul General of the Royal Danish Consulate in Guangzhou,
- Professor XU Lihe, associate dean of GBA Institute, Guangdong University of Foreign Studies (GDUFS)
- Professor LI Xing, professor emeritus Aalborg University, Guangdong Institute for International Strategies (GIIS)
- Minglei Zhu, Vice President for Government Affairs & Market Access, Lundbeck China
Click here to register (for DCBF, DCCC and DCCHK members only).
Please contact info@dcbf.dk if you have any questions.
PAST EVENTS
RESULTS (116)
2021 Sourcing Survey by Asia Perspective – Findings and Insights
Date: September 28, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.
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Signature Event - Fast Track China
Date: September 09, 2021
Time: 03.00 PM - 04.30 PM
Event: Signature Event
Presentations by:
- Niels Christian Flintholm, Partner at Leaf Digital
- Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo
An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content.
Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand.
The session will be livestreamed on Zoom, and you can find the sign-up link below.
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Supporting your China Business Initiatives in a Virtual Environment
Date: September 07, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Virtual collaboration is here to stay. In the new era of team collaboration, global business leaders are posed with new challenges working in a virtual environment on several levels. While some may embrace the efficiency, more global teams struggle with goal alignment, performance, team connection and communication when teams work together virtually. John Fu, Managing Partner of China Insight will present a set of challenges companies encounter in this context as well possible solutions. We will explore how you could effectively lead and support the business initiatives in China, including real company cases and practical including and not limited to the following: being aware of the China business context, building strategic alignment, strengthening team morale, empowering team members and leveraging technologies.
Image
Culture and IPR – How to Find the Right Chinese Name for Your Company and Products
Date: August 31, 2021
Time: Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Does it matter how you name your company in Chinese characters? The answer: yes. Jakob Krogh-Jensen, Founder of OUNNID will present the advantages of protecting a Chinese translation of your brand in China. He will share specific methods on how to construct a memorable Chinese brand translation and explain ways to clear the brand for trademark protection. He will further provide tips for brand holders in Mainland China on how to increase brand value. After his presentation he will answer questions.
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Omni-channel Marketing Automation, Empowers Enterprises to Increase Conversion in China
Date: August 24, 2021
Time: 9:00-10:00 (Denmark) / 15:00-16:00 (China)
Event: Webinar
Under the background of decreasing dividend of Internet traffic, MarTech has gradually become the focus of many enterprises. MarTech aggregates and manages the data of different business systems in the process of business operation so as to establish a set of effective data assets, which brings new opportunities for digital transformation and innovation.
Image
Signature Event - China's Five-Year Plan
Date: June 10, 2021
Time: 9:00
Event: Signature Event
Earlier this year China unveiled the new Five-Year Plan for 2021-2025 outlining key targets and focus areas for the coming years. To give an overview of the plan and where the growth will be in China in the coming years, we have invited a range of distinguished speakers who will unpack the plan and give their perspective on where China is heading and where the opportunities lie.
The speakers at this event will include H.E. Mr. Feng Tie, Ambassador to the People's Republic of China to the Kingdom of Denmark, Tom Behrens-Sørensen, Chairman of DCBF and Founder and Chairman of the Behrens-Sorensen Advisory P/S, Wang Lei, Deputy Dean at the School of Government at Beijing Normal University, Allan von Mehren, Chief Analyst at Danske Bank, Hans Henrik Pontoppidan, Secretary General at Danish Chinese Business Forum and Søren Falck, Head of Delegations at the Confederation of Danish Industry.
The speakers will also provide insights to how Danish companies see the business outlook in China and how to access the Chinese market.
Image
Online Chinese Consumer Trends in Food and Beverages
Date: June 08, 2021
Time: 09:00
Event: Webinar
China’s online market is dynamic, particularly after Covid-19. Products in food & beverage are those that consumers purchase the most online. By observation over years, Smart Path have noticed a movement in segments within the category, indicating online consumers’ behaviour or preference have changed. Understanding such movements are helpful for companies and organizations to understand China’s online market as well as online consumers’ behaviour – insights that may have business potential and can be valuable for further growth in China. Kevin Dai, Smart Path will present the audience to a cross categories comparison and experiences from the market, and a helicopter view on the positioning of each category and development in online trends.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
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The Era End of Certain IIT Preferential Policy - What's Next?
Date: June 01, 2021
Time: 09:00
Event: Webinar
Are you aware that the preferential Individual Income Tax (IIT) policy would be ceased by the end of 2021? What does that that this means for the company and the employee? In partnership with TMF Group, we are pleased to invite you to a webinar dedicated to the regulatory environment and the challenges & opportunities from a HR perspective. Brenda Qin, Head of HR & Payroll of North China TMF Group, will address practical topics such as the impact on such preferential IIT policy termination and how to be compliant and which implications it has on your tax payments.
Brenda has in-depth knowledge of HR & Payroll operations, employee equity incentive management and Individual Income Tax (IIT) planning. With more than 15 years working experience in providing services to multinational companies, she has demonstrated her solid strengths as being a critical thinker and adept negotiator who can apply extensive knowledge of local markets and technology domain expertise to ensure the efficiency and compliance of HR & Payroll processes in China.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
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Entering the Chinese Market through Cross-Border E-commerce during COVID-19
Date: May 25, 2021
Time: 09:00
Event: Webinar
During COVID-19 and it’s economic fallout, how can a brand expand its market and possibly enter the Chinese market? Cross-border e-commerce might be a good choice. Chenli Ke, Brand Development Manager, EC Storm will cover the following aspects during the webinar: 1. What is cross-border e-commerce / 2. The development and scale of cross-border e-commerce / 3. Policies and regulations for cross-border e-commerce / 4. TMall Global, a typical platform for cross-border e-commerce / 5. Cross-border E-commerce vs General Trade / 6. The impact of COVID-19 on cross-border e-commerce and new opportunities.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
Back
Image
2021 Sourcing Survey by Asia Perspective – Findings and Insights
Date: September 28, 2021
Event: Webinar
Are you working with sourcing and/or supply chain operations connected to the Asian markets? Then this is the Webinar for you. Asia Perspective has been conducting yearly surveys on sourcing in China and Southeast Asia for the last decade, measuring the perception of the region as a sourcing market and how it changes over time. Under the influence of the COVID pandemic, unprecedented events have revealed vulnerabilities in international supply chains, highly affecting many global companies and industries. This webinar will focus on the disruptions during the past 12 months, but more importantly, how to manage them going forward. Join this webinar where Lukas Faxå and Johan Annell, consultant and partner at Asia Perspective, will present this year's report and unique insights.
Back
Image
Signature Event - Fast Track China
Date: September 09, 2021
Event: Signature Event
Presentations by:
- Niels Christian Flintholm, Partner at Leaf Digital
- Yangze Wang, Head of Creative Media at Amplify 360 by Yahoo
An inspiring session that tells you how to successfully build your brand in China by utilizing the culture, digital platforms, KOLs, and media. The presentation shares the latest insights and trends within four main pillars - strategy, creatives, media orchestration, and platforms as you learn to engage with your target audience and build brand loyalty through authentic conversations and the right content.
Through hands-on experiences, you will learn which concrete steps to take and the pitfalls you need to be aware of when navigating the Chinese online market as a brand.
The session will be livestreamed on Zoom, and you can find the sign-up link below.
Back
Image
Supporting your China Business Initiatives in a Virtual Environment
Date: September 07, 2021
Event: Webinar
Virtual collaboration is here to stay. In the new era of team collaboration, global business leaders are posed with new challenges working in a virtual environment on several levels. While some may embrace the efficiency, more global teams struggle with goal alignment, performance, team connection and communication when teams work together virtually. John Fu, Managing Partner of China Insight will present a set of challenges companies encounter in this context as well possible solutions. We will explore how you could effectively lead and support the business initiatives in China, including real company cases and practical including and not limited to the following: being aware of the China business context, building strategic alignment, strengthening team morale, empowering team members and leveraging technologies.
Back
Image
Culture and IPR – How to Find the Right Chinese Name for Your Company and Products
Date: August 31, 2021
Event: Webinar
Does it matter how you name your company in Chinese characters? The answer: yes. Jakob Krogh-Jensen, Founder of OUNNID will present the advantages of protecting a Chinese translation of your brand in China. He will share specific methods on how to construct a memorable Chinese brand translation and explain ways to clear the brand for trademark protection. He will further provide tips for brand holders in Mainland China on how to increase brand value. After his presentation he will answer questions.
Back
Image
Omni-channel Marketing Automation, Empowers Enterprises to Increase Conversion in China
Date: August 24, 2021
Event: Webinar
Under the background of decreasing dividend of Internet traffic, MarTech has gradually become the focus of many enterprises. MarTech aggregates and manages the data of different business systems in the process of business operation so as to establish a set of effective data assets, which brings new opportunities for digital transformation and innovation.
Back
Image
Signature Event - China's Five-Year Plan
Date: June 10, 2021
Event: Signature Event
Earlier this year China unveiled the new Five-Year Plan for 2021-2025 outlining key targets and focus areas for the coming years. To give an overview of the plan and where the growth will be in China in the coming years, we have invited a range of distinguished speakers who will unpack the plan and give their perspective on where China is heading and where the opportunities lie.
The speakers at this event will include H.E. Mr. Feng Tie, Ambassador to the People's Republic of China to the Kingdom of Denmark, Tom Behrens-Sørensen, Chairman of DCBF and Founder and Chairman of the Behrens-Sorensen Advisory P/S, Wang Lei, Deputy Dean at the School of Government at Beijing Normal University, Allan von Mehren, Chief Analyst at Danske Bank, Hans Henrik Pontoppidan, Secretary General at Danish Chinese Business Forum and Søren Falck, Head of Delegations at the Confederation of Danish Industry.
The speakers will also provide insights to how Danish companies see the business outlook in China and how to access the Chinese market.
Back
Image
Online Chinese Consumer Trends in Food and Beverages
Date: June 08, 2021
Event: Webinar
China’s online market is dynamic, particularly after Covid-19. Products in food & beverage are those that consumers purchase the most online. By observation over years, Smart Path have noticed a movement in segments within the category, indicating online consumers’ behaviour or preference have changed. Understanding such movements are helpful for companies and organizations to understand China’s online market as well as online consumers’ behaviour – insights that may have business potential and can be valuable for further growth in China. Kevin Dai, Smart Path will present the audience to a cross categories comparison and experiences from the market, and a helicopter view on the positioning of each category and development in online trends.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
Back
Image
The Era End of Certain IIT Preferential Policy - What's Next?
Date: June 01, 2021
Event: Webinar
Are you aware that the preferential Individual Income Tax (IIT) policy would be ceased by the end of 2021? What does that that this means for the company and the employee? In partnership with TMF Group, we are pleased to invite you to a webinar dedicated to the regulatory environment and the challenges & opportunities from a HR perspective. Brenda Qin, Head of HR & Payroll of North China TMF Group, will address practical topics such as the impact on such preferential IIT policy termination and how to be compliant and which implications it has on your tax payments.
Brenda has in-depth knowledge of HR & Payroll operations, employee equity incentive management and Individual Income Tax (IIT) planning. With more than 15 years working experience in providing services to multinational companies, she has demonstrated her solid strengths as being a critical thinker and adept negotiator who can apply extensive knowledge of local markets and technology domain expertise to ensure the efficiency and compliance of HR & Payroll processes in China.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
Back
Image
Entering the Chinese Market through Cross-Border E-commerce during COVID-19
Date: May 25, 2021
Event: Webinar
During COVID-19 and it’s economic fallout, how can a brand expand its market and possibly enter the Chinese market? Cross-border e-commerce might be a good choice. Chenli Ke, Brand Development Manager, EC Storm will cover the following aspects during the webinar: 1. What is cross-border e-commerce / 2. The development and scale of cross-border e-commerce / 3. Policies and regulations for cross-border e-commerce / 4. TMall Global, a typical platform for cross-border e-commerce / 5. Cross-border E-commerce vs General Trade / 6. The impact of COVID-19 on cross-border e-commerce and new opportunities.
Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.
Time: 9:00 - 10:00 Denmark / 15:00 - 16:00 China
