EVENTS

UPCOMING EVENTS

Hummel - Creating a Sustainable Brand Succes in the Ultra-Competitive Chinese Market

Date: June 18, 2024

Event: Webinar

Time: 9:00 am -10:00 am (DK) / 15:00 – 16:00 (CN)

renewable-energy

Join us at this webinar to experience the fascinating story of how Hummel, one of the most iconic Danish fashion brands, managed to break through in the Chinese market and achieve strong growth while being true to its original brand DNA. Bjørn Karlsen, brand director at Leaf Digital and one of the main driving forces behind hummel’s success, will take you along on the journey from wrestling with distributor management, creating a relatable and authentic local brand image, running social and e-com channels to the all-important localized content production.

The webinar will also dig into the crucial question of how to create and support a long-lasting brand cycle in China, which is proving elusive for so many brands.

Click here to register (for DCBF, DCCC and DCCHK members only).

 

Speaker

Bjørn Ingwar Karlsen, Brand lead & partner at Leaf Digital

Et billede, der indeholder Ansigt, person, portræt, smil

Automatisk genereret beskrivelse

Bjørn Ingwar Karlsen has lived and worked in China for 15 years driving commercial success for Danish brands in the market. With a background that stretches across most aspects of working with branding in China, Bjørn has unique insights on how to run a foreign brand in China and avoid the many potential pitfalls. Currently, Bjørn is a partner at the Shanghai-Aarhus based digital agency Leaf Digital, where he is making sure clients are always on top of the developments in China’s fast-changing SoMe and e-commerce landscapes.

China's Greater Bay Area - Business Opportunities for Danish Companies

Date: June 26, 2024

Event: Webinar

Time: 9:00 am -10:30 am (DK) / 15:00 – 16:30 (CN)

renewable-energy

The economic potential in China's Greater Bay Area (GBA) is immense, with its rapidly growing GDP surpassing 13 trillion yuan, a dynamic consumer market of 86 million people, and strategic infrastructure enhancements fostering a conducive environment for foreign companies.

Join us at this webinar, where we in collaboration with experts with extensive experience from the region, explore how financial sector openness and simplified market access in China's Greater Bay Area unlock business opportunities - Featuring insights from the case company: Lundbeck.

Click here to register (for DCBF, DCCC and DCCHK members only).

The Business Environment in the Greater Bay Area 
The Guangdong - Hong Kong - Macao Greater Bay Area, also simply known as the Greater Bay Area (GBA), is a megalopolis with the largest and most populated urban area among the four largest bay areas in the world. It consists of nine cities in China's Guangdong Province, being Guangzhou, Shenzhen, Dongguan, Foshan, Zhongshan, Zhuhai, Huizhou, Jiangmen & Zhaoqing, as well as the two special administrative regions, Hong Kong and Macao. The total population is 86 million people, or 5% of China's total, and is expected to rach 100 million by 2030. Since the announcement of the outline GBA development plan in 2019, the total GDP of the area has surpassed 13 trillion yuan. Already today, GBA is not only a huge and dynamic consumer market, but also a critical export hub accounting 37 % of China's exports. The GBA infrastructure includes five international airports, advanced high-speed railway connections, and three of the World's top ten container ports.

In December 2023, China revealed a three-year action plan for the GBA focusing on increasing openness in Mainland China's financial sector with the intention of enhancing the market environment in the GBA. The plan envisions simplified market entry procedures and institutional barrier elimination in order to reduce costs and promote a sound ecosystem for business and intends to ease regulatory standards potentially boosting the attractiveness of the GBA for foreign enterprises.

While the regulations and integration of the area are only starting to take shape these years, the GBA is envisioned by Chinese Government planners to become an integrated economic area by 2035.

Agenda:

  • 09:00-09:05 - Welcome Remarks & Introduction
    by Hans Henrik Pontoppidan, Secretary General of DCBF
     
  • 09:05-09:20 - Welcome Remarks on Danish Business in the Greater Bay Area
    by Søren Bindesbøll, Consul General at the Royal Danish Consulate in Guangzhou
     
  • 09:20-09:35 - Overview of China’s Greater Bay Area
    by Professor XU Lihe, Associate Dean of GBA Institute, Guangdong University of Foreign Studies (GDUFS)
     
  • 09:35-09:50 - China’s Global Rise: Trajectories, Opportunities and Challenges
    by Professor LI Xing, Professor Emeritus Aalborg University, Guangdong Institute for International Strategies (GIIS)
     
  • 09:50-10:05 - Company Case: How Lundbeck makes use of the GBA Opportunities
    by Minglei Zhu, Vice President for Government Affairs & Market Access, Lundbeck China
     
  • 10:05-10:30 - Q&A and Closing Remarks

 

Speakers

  • Søren Bindesbøll, Consul General of the Royal Danish Consulate in Guangzhou,
  • Professor XU Lihe, associate dean of GBA Institute, Guangdong University of Foreign Studies (GDUFS)
  • Professor LI Xing, professor emeritus Aalborg University, Guangdong Institute for International Strategies (GIIS)
  • Minglei Zhu, Vice President for Government Affairs & Market Access, Lundbeck China

 

Click here to register (for DCBF, DCCC and DCCHK members only).

Please contact info@dcbf.dk if you have any questions.

left arrow Back

Hummel - Creating a Sustainable Brand Succes in the Ultra-Competitive Chinese Market

Date: June 18, 2024

Event: Webinar

Time: 9:00 am -10:00 am (DK) / 15:00 – 16:00 (CN)

renewable-energy

Join us at this webinar to experience the fascinating story of how Hummel, one of the most iconic Danish fashion brands, managed to break through in the Chinese market and achieve strong growth while being true to its original brand DNA. Bjørn Karlsen, brand director at Leaf Digital and one of the main driving forces behind hummel’s success, will take you along on the journey from wrestling with distributor management, creating a relatable and authentic local brand image, running social and e-com channels to the all-important localized content production.

The webinar will also dig into the crucial question of how to create and support a long-lasting brand cycle in China, which is proving elusive for so many brands.

Click here to register (for DCBF, DCCC and DCCHK members only).

 

Speaker

Bjørn Ingwar Karlsen, Brand lead & partner at Leaf Digital

Et billede, der indeholder Ansigt, person, portræt, smil

Automatisk genereret beskrivelse

Bjørn Ingwar Karlsen has lived and worked in China for 15 years driving commercial success for Danish brands in the market. With a background that stretches across most aspects of working with branding in China, Bjørn has unique insights on how to run a foreign brand in China and avoid the many potential pitfalls. Currently, Bjørn is a partner at the Shanghai-Aarhus based digital agency Leaf Digital, where he is making sure clients are always on top of the developments in China’s fast-changing SoMe and e-commerce landscapes.

left arrow Back

China's Greater Bay Area - Business Opportunities for Danish Companies

Date: June 26, 2024

Event: Webinar

Time: 9:00 am -10:30 am (DK) / 15:00 – 16:30 (CN)

renewable-energy

The economic potential in China's Greater Bay Area (GBA) is immense, with its rapidly growing GDP surpassing 13 trillion yuan, a dynamic consumer market of 86 million people, and strategic infrastructure enhancements fostering a conducive environment for foreign companies.

Join us at this webinar, where we in collaboration with experts with extensive experience from the region, explore how financial sector openness and simplified market access in China's Greater Bay Area unlock business opportunities - Featuring insights from the case company: Lundbeck.

Click here to register (for DCBF, DCCC and DCCHK members only).

The Business Environment in the Greater Bay Area 
The Guangdong - Hong Kong - Macao Greater Bay Area, also simply known as the Greater Bay Area (GBA), is a megalopolis with the largest and most populated urban area among the four largest bay areas in the world. It consists of nine cities in China's Guangdong Province, being Guangzhou, Shenzhen, Dongguan, Foshan, Zhongshan, Zhuhai, Huizhou, Jiangmen & Zhaoqing, as well as the two special administrative regions, Hong Kong and Macao. The total population is 86 million people, or 5% of China's total, and is expected to rach 100 million by 2030. Since the announcement of the outline GBA development plan in 2019, the total GDP of the area has surpassed 13 trillion yuan. Already today, GBA is not only a huge and dynamic consumer market, but also a critical export hub accounting 37 % of China's exports. The GBA infrastructure includes five international airports, advanced high-speed railway connections, and three of the World's top ten container ports.

In December 2023, China revealed a three-year action plan for the GBA focusing on increasing openness in Mainland China's financial sector with the intention of enhancing the market environment in the GBA. The plan envisions simplified market entry procedures and institutional barrier elimination in order to reduce costs and promote a sound ecosystem for business and intends to ease regulatory standards potentially boosting the attractiveness of the GBA for foreign enterprises.

While the regulations and integration of the area are only starting to take shape these years, the GBA is envisioned by Chinese Government planners to become an integrated economic area by 2035.

Agenda:

  • 09:00-09:05 - Welcome Remarks & Introduction
    by Hans Henrik Pontoppidan, Secretary General of DCBF
     
  • 09:05-09:20 - Welcome Remarks on Danish Business in the Greater Bay Area
    by Søren Bindesbøll, Consul General at the Royal Danish Consulate in Guangzhou
     
  • 09:20-09:35 - Overview of China’s Greater Bay Area
    by Professor XU Lihe, Associate Dean of GBA Institute, Guangdong University of Foreign Studies (GDUFS)
     
  • 09:35-09:50 - China’s Global Rise: Trajectories, Opportunities and Challenges
    by Professor LI Xing, Professor Emeritus Aalborg University, Guangdong Institute for International Strategies (GIIS)
     
  • 09:50-10:05 - Company Case: How Lundbeck makes use of the GBA Opportunities
    by Minglei Zhu, Vice President for Government Affairs & Market Access, Lundbeck China
     
  • 10:05-10:30 - Q&A and Closing Remarks

 

Speakers

  • Søren Bindesbøll, Consul General of the Royal Danish Consulate in Guangzhou,
  • Professor XU Lihe, associate dean of GBA Institute, Guangdong University of Foreign Studies (GDUFS)
  • Professor LI Xing, professor emeritus Aalborg University, Guangdong Institute for International Strategies (GIIS)
  • Minglei Zhu, Vice President for Government Affairs & Market Access, Lundbeck China

 

Click here to register (for DCBF, DCCC and DCCHK members only).

Please contact info@dcbf.dk if you have any questions.

PAST EVENTS

RESULTS (116)

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Banner_Website

Key Developments of China’s Cybersecurity and Data Laws and How They Affect Your Business

Date: January 11, 2022

Time: 9.00-10.00 (DK) / 16.00-17.00 (CN)

Event: Webinar


China’s cybersecurity and data legal regime evolves in fast pace. In 2021, two important national laws the China Data Security Law (DSL) and the Personal Information Protection Law of China (PIPL) have taken effect on 1 September and 1 November respectively. These two laws, together with the China Cybersecurity Law of China (CSL), constitute a comprehensive cybersecurity and data legal regime of China and will have significant implications for businesses.

In this webinar, Barbara Li, the Head of Corporate at Rui Bai Law Firm and a highly regarded legal expert in cybersecurity and data protection, will introduce the key concepts of the CSL, DSL and PIPL, explain how these laws will impact Danish and international businesses operating in China, and provide practical guidance on what companies should be doing for compliance and risk management.

Please contact us at info@dcbf.dk if you have any questions.

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China Legal Update

China Legal Update - Latest Updates and News

Date: December 14, 2021

Time: 9:00-10:30 (Denmark) / 16-17:30 (Hong Kong)

Event: Webinar


This webinar will provide you with the latest Chinese legal updates on a wide range of topics. You will be able to create an overview in relation to your business, but also an opportunity to ask questions, discuss the topics and get the nuances in a complicated area.

The speakers are from Magnusson Law Firm:

Natalie Pu is a counsel in Magnusson’s Denmark office and is part of their Corporate/M&A team as well as their China Group. Natalie has practiced law in China working for one of the world’s most successful law firms and is a dual-qualified Chinese and US (California) lawyer. Her extensive practice is focused on inbound and outbound investments, cross-border mergers and acquisitions, joint ventures, and other general corporate and commercial matters.

Nikolaj Juhl Hansen is the managing partner of Magnusson Law Firm in Denmark. He also heads Magnusson’s China Desk and is part of Magnusson International’s cross-border M&A team. Nikolaj has previously worked in the UK law firms Eversheds and Travers Smith and has in-depth experience with handling cross-border transactions and projects. He is also very experienced in handling Chinese investment in the Nordic-Baltic region and advising European businesses on projects in China.

For more information and programme please click here.

To sign up please click here.

This webinar is for both members and non-members of DCBF. We encourage those who are not yet members to consider becoming members to take full advantage of the many benefits we offer.

This event is a collaboration between Danish-Chinese Business Forum and Denmark-Hong Kong Trade Association.

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Event banner - F&B Regulation Change

Understand New F&B Regulation Change in China for Danish Companies

Date: December 01, 2021

Time: 09:00 – 10:00 (DK) / 16:00 - 17:00 (CN)

Event: Webinar


Are you aware of the regulative changes scheduled to take place from 1st January 2022 affecting the import of F&B products in China?

We invite you to join us online for an informative session on December 1st, where experts from the Trade Council's Food Team will share more information on the changes coming and how it will affect your Danish company exporting to China.

Expert Speakers are:

  • Katja Goodhew, Minister Counsellor and Teamleader of Food, Agriculture and Fisheries at Embassy of the Kingdom of Denmark in China
  • Amanda Xiang, Senior Trade Officer, Embassy of the Kingdom of Denmark in China
  • Ran Wei, Trade Officer, Embassy of the Kingdom of Denmark in China
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PIPL

China’s Personal Information Protection Law (PIPL)

Date: November 24, 2021

Time: 09:00-10:00 (Denmark) / 16:00-17:00 (China)

Event: Webinar


In late August 2021, The Standing Committee of the National People’s Congress passed the Personal Information Protection Law, which is among the strictest data laws in the world. Companies, Chinese as well as foreign, are obligated to obtain prior consent to collect data, as well as to minimize collection of data.

At this webinar, Mr. Quentin Bottasso and Mr. Kent Woo from Zhong Lun Law Firm, Guangzhou, will introduce the law and cover what companies need to be aware of. Dr. Wen Xiang from ThinkChina/Faculty of Law at UCPH, will focus on the pharmaceutical industry by elaborating how the PIPL affects the use of genetic information. The webinar is hosted by Danish-Chinese Business Forum, Danish Chamber of Commerce Hong Kong and the Royal Danish Consulate General in Guangzhou.

See full invitation here.

Sign up here.

For more information about the law, read the following document written by speaker Mr. Kent Woo: Highlights of the Personal Information Protection Law in China

This webinar is for both members and non-members of DCBF. We encourage those who are not yet members to consider becoming members to take full advantage of the many benefits we offer.

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China Forum

China Forum: Doing Business in China Amid the Pandemic

Date: November 11, 2021

Time: 10:00-11:00 Denmark / 17:00-18:00 China

Event: Other


The Chinese market is increasingly important for Danish companies, both as a place of production, but increasingly so as a market for Danish companies’ industrial and commercial goods. Therefore, the impact of the ongoing pandemic and how this is handled from Chinese side is of relevance for Danish companies doing business in China.

This webinar will give an update on the steps taken by the Chinese government to curb the pandemic and will also address how the pandemic has impacted supply chain stability and consumer preferences. Held by the following speakers: Hans Henrik Pontoppidan, Peter Bay Kirkegaard, Wang Lei, Gao Xingle, and Simon Lichtenberg.

This webinar is the second session of the China Forum in 2021, jointly organised by the Chinese Embassy, DI, DCBF and Danske Bank. You are welcome to submit specific questions you would like to have addressed before the webinar to pbki@di.dk, or during the webinar using the chat function in Teams.

Click here to sign up!

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WEBINAR: HOW TO GET CUSTOMERS WITHOUT ADVERTISING - BUILDING DIGITAL SUCCESS IN CHINA THROUGH LOCAL SEARCH ENGINGE OPTIMIZATION

How to Get Customers Without Advertising – Building Digital Success in China through Local Search Engine Optimization

Date: November 09, 2021

Time: 09.00 - 10.00 (Denmark) / 16.00 - 17.00 (China)

Event: Webinar


Bart Burggraaf, partner at MediaGroup, will discuss how to build awareness and sales in China - without necessarily advertising - by employing Search Engine Optimization aimed at local search engines. This webinar goes into detail on the search landscape in China, differences with SEO in the west, the technical requirements for a Chinese website, the content efforts needed and how to build a strong 'link profile' - all with a view of gaining significant organic traffic locally. During the presentation, Bart will also show a case study with details on an SEO success story. ​

This webinar is held by: 
Bart Burggraaf, Partner at MediaGroup

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WEBINAR: EXPANSION AS A VENTURE. HOW TO BREAK INTO THE CHINESE MARKET - AN INVESTOR PERSPECTIVE.

Expansion as a Venture: How to Break into the Chinese Market. An Investor Perpsective

Date: November 02, 2021

Time: 09.00 - 10.00 (Denmark) / 16.00 - 17.00 (China)

Event: Webinar


“Expansion as a venture” means that multinationals should see themselves as a venture again when entering China. This means starting small, looking closely at the market, being entrepreneurial, adapting constantly, hedging bets, keeping the burn-rate low, moving fast etc. Basically, it means to be a young company again and to grow up in a challenging but rewarding environment. Seeing “Expansion as a venture” is simple in theory, but hard in practice. At LvS Partners, they apply this approach in the pre- and post-investment expansion of their portfolio companies (their value-added strategy). In this webinar they will share some of their experiences and are open to discuss expansion strategies contemplated by the participants.​

The webinar is held by:
Nick H. Laursen and Gerard van Swieten, Managing Partners at Laursen van Swieten

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ny banner

China Railway Express China - Denmark: Opportunities for Danish Companies

Date: October 28, 2021

Time: 10.00 am - 11.00 am

Event: Webinar


In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.

If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.

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WEBINAR: EMPOWERING REMOTE EXPERTS FOR AUDITING AND PRODUCTION INSPECTION EITH EXTENDED REALITY

Empowering Remote Experts for Auditing and Production Inspection with Extended Reality

Date: October 26, 2021

Time: 09.00-10.00 (Denmark) / 15.00-16.00 (China)

Event: Webinar


This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.​

The webinar is held by speakers from NNIT: 
Kasper Kronmann Nielsen, Advisory Director 
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant

Back
Image
Banner_Website

Key Developments of China’s Cybersecurity and Data Laws and How They Affect Your Business

Date: January 11, 2022

Event: Webinar


China’s cybersecurity and data legal regime evolves in fast pace. In 2021, two important national laws the China Data Security Law (DSL) and the Personal Information Protection Law of China (PIPL) have taken effect on 1 September and 1 November respectively. These two laws, together with the China Cybersecurity Law of China (CSL), constitute a comprehensive cybersecurity and data legal regime of China and will have significant implications for businesses.

In this webinar, Barbara Li, the Head of Corporate at Rui Bai Law Firm and a highly regarded legal expert in cybersecurity and data protection, will introduce the key concepts of the CSL, DSL and PIPL, explain how these laws will impact Danish and international businesses operating in China, and provide practical guidance on what companies should be doing for compliance and risk management.

Please contact us at info@dcbf.dk if you have any questions.

Back
Image
China Legal Update

China Legal Update - Latest Updates and News

Date: December 14, 2021

Event: Webinar


This webinar will provide you with the latest Chinese legal updates on a wide range of topics. You will be able to create an overview in relation to your business, but also an opportunity to ask questions, discuss the topics and get the nuances in a complicated area.

The speakers are from Magnusson Law Firm:

Natalie Pu is a counsel in Magnusson’s Denmark office and is part of their Corporate/M&A team as well as their China Group. Natalie has practiced law in China working for one of the world’s most successful law firms and is a dual-qualified Chinese and US (California) lawyer. Her extensive practice is focused on inbound and outbound investments, cross-border mergers and acquisitions, joint ventures, and other general corporate and commercial matters.

Nikolaj Juhl Hansen is the managing partner of Magnusson Law Firm in Denmark. He also heads Magnusson’s China Desk and is part of Magnusson International’s cross-border M&A team. Nikolaj has previously worked in the UK law firms Eversheds and Travers Smith and has in-depth experience with handling cross-border transactions and projects. He is also very experienced in handling Chinese investment in the Nordic-Baltic region and advising European businesses on projects in China.

For more information and programme please click here.

To sign up please click here.

This webinar is for both members and non-members of DCBF. We encourage those who are not yet members to consider becoming members to take full advantage of the many benefits we offer.

This event is a collaboration between Danish-Chinese Business Forum and Denmark-Hong Kong Trade Association.

Back
Image
Event banner - F&B Regulation Change

Understand New F&B Regulation Change in China for Danish Companies

Date: December 01, 2021

Event: Webinar


Are you aware of the regulative changes scheduled to take place from 1st January 2022 affecting the import of F&B products in China?

We invite you to join us online for an informative session on December 1st, where experts from the Trade Council's Food Team will share more information on the changes coming and how it will affect your Danish company exporting to China.

Expert Speakers are:

  • Katja Goodhew, Minister Counsellor and Teamleader of Food, Agriculture and Fisheries at Embassy of the Kingdom of Denmark in China
  • Amanda Xiang, Senior Trade Officer, Embassy of the Kingdom of Denmark in China
  • Ran Wei, Trade Officer, Embassy of the Kingdom of Denmark in China
Back
Image
PIPL

China’s Personal Information Protection Law (PIPL)

Date: November 24, 2021

Event: Webinar


In late August 2021, The Standing Committee of the National People’s Congress passed the Personal Information Protection Law, which is among the strictest data laws in the world. Companies, Chinese as well as foreign, are obligated to obtain prior consent to collect data, as well as to minimize collection of data.

At this webinar, Mr. Quentin Bottasso and Mr. Kent Woo from Zhong Lun Law Firm, Guangzhou, will introduce the law and cover what companies need to be aware of. Dr. Wen Xiang from ThinkChina/Faculty of Law at UCPH, will focus on the pharmaceutical industry by elaborating how the PIPL affects the use of genetic information. The webinar is hosted by Danish-Chinese Business Forum, Danish Chamber of Commerce Hong Kong and the Royal Danish Consulate General in Guangzhou.

See full invitation here.

Sign up here.

For more information about the law, read the following document written by speaker Mr. Kent Woo: Highlights of the Personal Information Protection Law in China

This webinar is for both members and non-members of DCBF. We encourage those who are not yet members to consider becoming members to take full advantage of the many benefits we offer.

Back
Image
China Forum

China Forum: Doing Business in China Amid the Pandemic

Date: November 11, 2021

Event: Other


The Chinese market is increasingly important for Danish companies, both as a place of production, but increasingly so as a market for Danish companies’ industrial and commercial goods. Therefore, the impact of the ongoing pandemic and how this is handled from Chinese side is of relevance for Danish companies doing business in China.

This webinar will give an update on the steps taken by the Chinese government to curb the pandemic and will also address how the pandemic has impacted supply chain stability and consumer preferences. Held by the following speakers: Hans Henrik Pontoppidan, Peter Bay Kirkegaard, Wang Lei, Gao Xingle, and Simon Lichtenberg.

This webinar is the second session of the China Forum in 2021, jointly organised by the Chinese Embassy, DI, DCBF and Danske Bank. You are welcome to submit specific questions you would like to have addressed before the webinar to pbki@di.dk, or during the webinar using the chat function in Teams.

Click here to sign up!

Back
Image
WEBINAR: HOW TO GET CUSTOMERS WITHOUT ADVERTISING - BUILDING DIGITAL SUCCESS IN CHINA THROUGH LOCAL SEARCH ENGINGE OPTIMIZATION

How to Get Customers Without Advertising – Building Digital Success in China through Local Search Engine Optimization

Date: November 09, 2021

Event: Webinar


Bart Burggraaf, partner at MediaGroup, will discuss how to build awareness and sales in China - without necessarily advertising - by employing Search Engine Optimization aimed at local search engines. This webinar goes into detail on the search landscape in China, differences with SEO in the west, the technical requirements for a Chinese website, the content efforts needed and how to build a strong 'link profile' - all with a view of gaining significant organic traffic locally. During the presentation, Bart will also show a case study with details on an SEO success story. ​

This webinar is held by: 
Bart Burggraaf, Partner at MediaGroup

Back
Image
WEBINAR: EXPANSION AS A VENTURE. HOW TO BREAK INTO THE CHINESE MARKET - AN INVESTOR PERSPECTIVE.

Expansion as a Venture: How to Break into the Chinese Market. An Investor Perpsective

Date: November 02, 2021

Event: Webinar


“Expansion as a venture” means that multinationals should see themselves as a venture again when entering China. This means starting small, looking closely at the market, being entrepreneurial, adapting constantly, hedging bets, keeping the burn-rate low, moving fast etc. Basically, it means to be a young company again and to grow up in a challenging but rewarding environment. Seeing “Expansion as a venture” is simple in theory, but hard in practice. At LvS Partners, they apply this approach in the pre- and post-investment expansion of their portfolio companies (their value-added strategy). In this webinar they will share some of their experiences and are open to discuss expansion strategies contemplated by the participants.​

The webinar is held by:
Nick H. Laursen and Gerard van Swieten, Managing Partners at Laursen van Swieten

Back
Image
ny banner

China Railway Express China - Denmark: Opportunities for Danish Companies

Date: October 28, 2021

Event: Webinar


In March 2021, the China-Europe Express Chang’an (Xi’an-Denmark) route was launched. The route implements a rail-sea combination (from Kaliningrad, Russia to Fredericia, Denmark by sea) and is a cost-effective and fast alternative to air freight and sea freight. Compared to air freight, rail freight is less costly and more sustainable, and compared to sea freight, it is much faster.

If you would like to know more then sign up to the event to hear from the following speakers: Mr. Gao Xingle from The Embassy of China in Denmark, Hans Henrik Pontoppidan from Danish-Chinese Business Forum, Zhao Wenwei from the Xi’an ITL Group and Tine Jørgensen from DSV.

Back
Image
WEBINAR: EMPOWERING REMOTE EXPERTS FOR AUDITING AND PRODUCTION INSPECTION EITH EXTENDED REALITY

Empowering Remote Experts for Auditing and Production Inspection with Extended Reality

Date: October 26, 2021

Event: Webinar


This webinar will focus on how to utilize Microsoft HoloLens 2 for remote auditing and production/facility inspection as an integrated part of operations and to cope with the restrictions caused by Covid-19. Especially, the Chinese market has had to cope with travel restrictions and closed borders, which has yielded problems of getting expert knowledge in and out of the country. This problem can be mitigated with Extended Reality by empowering experts to be available and present, digitally, at all times. NNIT will share their experiences with remote auditing and inspection based on recent practical cases and conducted proof of concepts using the technology.​

The webinar is held by speakers from NNIT: 
Kasper Kronmann Nielsen, Advisory Director 
Kevin Helge Hansen-Schwartz, XR Business & Solution Consultant
Kristian de Silva Nielsen, Digital Business Consultant
Frederik Sparre Willumsen, Associate Digital Business Consultant
Martin Næsby Hansen, Associate Digital Business Consultant