Decoding the Chinese Consumer

17 January 2012, Danish-Chinese Business Forum’s Retail Working Group held its third meeting. The theme of the meeting was the ambitious but central theme of: Decoding the Chinese Consumers.

At the meeting Steen Sejer Elkjær-Hansen, Vice President Franchise and Retail Operations at Georg Jensen, gave valuable insights on how to reach the Chinese consumers with a Danish based product portfolio. Furthermore the group was introduced to Georg Jensen’s product and market strategies in China.

The second presentation came from Franklin Yao, CEO of the Shanghai based strategy consulting firm SmithStreetSolutions. Mr. Yao shared his insights on the Chinese consumer market and in particular on how western companies can market their products successfully to the Chinese consumers.

After the presentations the group had discussions on how to reach the Chinese consumers.

Latest news

Danish-Chinese Business Forum is hiring!

2013.06.17

Danish-Chinese Business Forum is looking for a new student assistant to fill the position as Content & Marketing Assistant. Deadline is 15 August 2013.

Invitation to China SME Conference on 12 June

2013.05.10

Opportunities and challenges for small and medium-sized Danish companies on the Chinese market is the theme of this conference.

CPH wishes to attract more China routes

2013.04.30

CPH Airport has launched initiatives that will hopefully result in the attraction of Chinese tourists and Airline operators

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2013.04.25

23 & 24 April, Danish-Chinese Business Forum, in cooperation with the University of Southern Denmark and Asia House organized an event with Jørgen Ørstrøm Møller

Danish Visa Centre opens in Chongqing

2013.04.22

On April 18th 2013, the new Danish Visa Centre in Chongqing was inaugurated.

Chinese Public Holidays in 2013

2013.04.15

Short overview over official Chinese public holidays in 2013

Danish-Chinese Business Forum's Annual Meeting 2013

2013.04.01

13 March 2013, Danish-Chinese Business Forum held its Annual Meeting. The event was kindly hosted by KPMG at their new premises on Frederiksberg.

China has officially elected its new leadership

2013.03.18

The First Session of the Twelfth National People’s Congress successfully concluded last Sunday, China’s new leaders have been officially pointed.