Denmark is Part of Expo 2010 Shanghai - By John Hansen, Project Director, The Danish Enterprise and Construction Authority

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Denmark signed up to participate in Expo 2010 Shanghai on June 1st, 2007 and has reserved an exhibition area of 3,000 square meters. The Danish pavilion will be situated next to the other Scandinavian countries.

As written in “Global Marketing of Denmark”, World Exhibitions provide an important platform from which Denmark and Danish abilities can be marketed to an international audience and international media. With point of departure in the overall Expo 2010 theme – “Better City, Better Life” - Danish architects, urban planners and leading companies will have the opportunity to demonstrate superior solutions to the different challenges of urban development. 

A summer’s event with a global theme.

Expo 2010 Shanghai takes place from May 1st to October 31st and the total exhibition site covers an area of 5.2 square kilometres in downtown Shanghai. It is the first World Exhibition ever to focus on urban development with the overall theme “Better City, Better Life”. In 2010, more than fifty percent of the world’s population will be living in urban zones, so there is a global interest in city development in both highly and less developed countries. 

Besides the theme “Better City, Better Life”, a number of sub themes have been selected:

· Blending of diverse cultures in the city

· Economic prosperity in the city

· Innovation of science and technology in the city

· Remodelling of communities in the city

· Rural-urban interaction

All themes give wide opportunities for a Danish interpretation profiling Danish strong positions in China.

Involvement of the Business community

Presenting Danish knowledge and experiences coping with 21st century challenges, great importance has been attached to an active cooperation between Danish authorities and private enterprises. 

Expo 2010 is an opportunity for Denmark to maintain and strengthen the political ties with China. Furthermore, it creates an excellent platform for Danish businesses when promoting their companies on the Chinese market.

In the Danish pavilion, the companies can use the VIP facilities for seminars, press events, or business meetings with their Chinese partners. Additional information about these possibilities will be available late 2008.

The practical and administrative implementation of the Danish Expo 2010 campaign is carried out by the Danish Enterprise and Construction Authority under the Danish Ministry of Economic and Business Affairs.

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